The competitive landscape for lawyers and law firms in a digital world is fierce. And the more aggressive it becomes, the greater the risks of running afoul of ethical rules and considerations. Maintaining technological competence and client confidentiality when using online marketing tools and social media are critical. But also understanding the compliance issues that go beyond simply reading the Rules of Professional Conduct can be the difference between a successful campaign and a dreaded violation letter. Join ethics attorney Micah Buchdahl, founder and president of HTMLawyers, Inc., and Kate Gould, AttPro Risk Management attorney, as they discuss how to effectively and ethically market in a digital world.